Content marketing is fast becoming a vital component in the drive to make your brand stand out in the marketplace according to Richard Duncan, Head of Business Development and Strategic Partnerships, PA Betting Services. But crucially, there are some challenges to address if you want to strike the correct balance. SportsHandle has reported the cost of acquiring customers has been …
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DAZNBet has partnered with PA Betting Services, which will provide pre-race and race-day data, including fixed odds for horse racing and greyhounds. One Click Limited-owned DAZNBet will now have access to the racing distribution platform to deliver over 50,000 meetings per year, spanning a schedule from the US & Latin America, UKI & France through to South Africa and Australia. …
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PA Betting Services has partnered with Chilean pre-race content, tipping, stats and breeding information provider ElTurf, in a bid to expand its reach in Latin America. The exclusive collaboration will see the new partners work to combine their respective specialities to provide pre-race content ‘at comparable levels to those seen from both North America and the UK’ to Latin American …
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Total Performance Data (TPD) has entered a ‘business transformative partnership’ with PA Betting Services, expanding globally the distribution of its live horse racing data for all sports betting stakeholders. The experts in tracking live horse racing events, monitoring rider performance and in-play odds, will see their data provisions made available to over 40 bookmakers around the globe. Dealmakers stated that …
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Licensed betting office (LBO) display technology specialist BoscaSports has revamped its content and editorial capacities by partnering with PA Betting Services – the betting division of international news agency PA Media. The partnership will see BoscaSports’ display screens upgraded with a custom range of real-time premium sports betting updates provided by PA Betting Services. Premium content services will include ratings, …
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SBC News caught up with PA Betting Services (PA) duo Richard Duncan (Head of Business Development) and Kyle Brady (Racing Operations Services Manager), as well as Brent Dolan, Commercial Director for UK and Europe at Racing and Sports (RAS), to discuss the significance of the recent PA and RAS deal. SBC: Can you tell us more about the thinking behind …
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The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …
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The Press Association (PA) has moved to bolster it’s racing and betting division’s commercial capacity, confirming two key appointments. Updating the market, Claire Hunter Gregson joins PA as Commercial Director while Richard Duncan assumes the role of Head of Business Development. A seasoned industry executive in commercial development, Hunter Gregson is the former Vice President of Business Development for Aristocrat …
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