Tag Archives: Ric Leask

LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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LiveScore enlists Cristiano Ronaldo as global brand ambassador

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

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Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’.   “We are delighted to announce this partnership …

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Incentive Games boosts Virgin Bet’s player engagement with new game

Incentive Games boosts Virgin Bet’s player engagement

Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.  Ric Leask, Marketing Director at Virgin …

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LiveScore adds new leagues to streaming offering

LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League. As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that …

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LiveScore enhances content offering with Sportal365 deal

CMS platform provider Sportal365 has secured a new partnership with LiveScore which will see the two collaborate on boosting brand engagement across their global audience. As part of the agreement, LiveScore has agreed to integrate Sportal365’s sports content management system which will ‘enrich LiveScore’s editorial content’. Stilian Shishkov, CEO and Founder of Sportal365, said: “We are thrilled that LiveScore have …

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LiveScore celebrates streaming service launch with Serie A partnership

Real-time sports updates and results provider LiveScore hopes to deliver a ‘front-row’ experience for UK football fans after confirming that it will be launching its first streaming service. LiveScore has confirmed that all remaining matches in Italy’s Serie A season will be broadcast to UK fans after securing live streaming rights. The deal will also see LiveScore secure the rights …

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LiveScore boosts tennis offering with new sponsorship deal

TIU bans French umpire for betting breaches

LiveScore has announced its second-ever sports sponsorship, becoming the title sponsor of the newly named ‘LiveScore Cup’ taking place from 3-6 June in Prague. The competition will feature six WTA top 100 players, including former world number one Karolina Pliskova and 2019 Roland-Garros finalist Marketa Vondrousova, as pro women’s tennis makes its triumphant return following the global health pandemic. Ric …

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