Tag Archives: rebrand

Paddy Power Betfair looks to rename to reflect growing brand portfolio

Bookmaker group Paddy Power Betfair has released a proposition to rebrand the group as Flutter Entertainments in a bid to reflect the group’s growing brand portfolio. In a release of the group’s preliminary full-year 2018 results, the group outlined that its recent merger and acquisition drive meant that a rebrand would be essential in order to represent its global range. …

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BetVictor – Rethink, Rebrand, Refresh

BetVictor has announced the revamp of its brand with its new look site set to complemented by a number of new product improvements.  The bookmaker has stated that all these changes it has in the pipeline are focussed on providing customers, both old and new, with a more intuitive and simple betting experience. Having recently signed up to become Authorised Betting …

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Genius move for Betgenius branding

Industry software provider Betgenius has undergone an extensive marketing revamp with the launch of its new parent company brand Genius Sports Group, in order to ‘more accurately reflect the diversity of its products’. The Betgenius brand will become one of the Group’s business verticals and will continue to focus on developing bespoke B2B betting solutions for operators. The second business …

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Scoreradar rebrands to Sportradar Media Services

Sportradar has launched a new brand which sees all of the market-leading sports data services that Sportradar has previously provided to the media industry under the brand Scoreradar will now be aggregated under the new brand ‘Sportradar Media Services’. Launched in 2007, the Scoreradar suite of services and products has grown to the point where today, the brand is a …

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BetonSoft undergoes saucy name change

Casino games provider BetOnSoft has rebranded to Saucify. The new brand name is meant to be evocative of adding sauce to a dish to make it more exciting and flavoursome, exactly what Saucify has been doing for the past eight years in the casino games market. The name was chosen because it represents the company’s ethos of dynamism, originality and …

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