August 19, 2019
Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …
Read More »April 23, 2019
Regardless of the outcome of Spain’s General Election this Saturday 28 April, the ensuing government in whatever shape or form will be tasked with reforming the nation’s advertising and gambling codes. The week of Good Friday, Spanish news sources reported that the minority PSOE government had agreed to Podemos party demands on restricting gambling services and betting advertising. Campaigning in …
Read More »February 3, 2016
Spanish-licensed bookmaker Kirolbet has made a quick start to 2016, by adding La Liga football club Real Sociedad to its growing list of partners. Starting today in London, they will be exhibiting at ICE stands N1-130 and N1-132. We caught up with Kirolbet Marketing Manager Beñardo Elorz to discuss the new partnership with Real Sociedad, existing deals with other Spanish …
Read More »January 20, 2016
Spanish-licensed bookmaker Kirolbet has added La Liga football club Real Sociedad to its growing list of partners. The San Sebastian based club will offer Kirolbet a range of opportunities to push their promotions at the Anoeta Stadium and across their digital channels. Financial terms of the agreement weren’t disclosed, but Kirolbet will become the official betting sponsor for Real Sociedad. The …
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