Tag Archives: real madrid

Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …

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Fonbet nets AC Milan CIS partnership

CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets. Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website. According to a statement released by AC Milan, …

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TOTO going from ‘strength to strength’ after successful ‘King TOTO’ campaign

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

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Fonbet nets Real Madrid betting partnership

Fonbet nets Real Madrid betting partnership

Russian bookmaker Fonbet has strengthened its network of partners after signing a ‘royal’ agreement with Real Madrid which will run until the end of the 2022/23 season. As a result of the sponsorship, Fonbet will become the official betting partner of Real Madrid across Russia and the wider CIS region, including in both Belarus and Kazakhstan. “We are very excited …

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OneFootball appoints Denise Parkinson as Global Entertainment Director

Highly experienced executive Denise Parkinson will join digital sports media company OneFootball in the newly established position of Global Entertainment Director. Parkinson has had a distinguished 25 year career in media and will bring great expertise to the company, having held positions as Head of Entertainment at TI Media from September 2019 to December 2020, Entertainment Director at The Telegraph …

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Gerard Piqué takes on Strategic Advisor position at Sorare

Fantasy football operator Sorare has gained a new Strategic Advisor in FC Barcelona and Spanish national team defender Gerard Piqué. Sorare is hopeful that Piqué’s contribution, in addition to the “significant investment” he has made in the company, will help expand its global presence and reach new fan bases across the world. Furthermore Piqué and his new colleagues at Sorare …

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Liverpool and Manchester United in discussions to join new European Premier League

Liverpool and Manchester United are taking part in negotiations to join a new European Super League, according to reports. Earlier this month, the top flight duo were spearheading a campaign, titled ‘Project Bigger Picture’, to reform the Premier League. The new campaign would have axed two teams from the league, giving the ‘big six’ “enhanced voting rights”. However, this was …

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Parimatch aims for highest CIS coverage with new La Liga partnership

Parimatch has secured terms with La Liga to become the official ‘CIS region betting partner’ of Spain’s highest tier of professional football. Agreeing terms on a two-year partnership, Parimatch confirmed that its brand will be displayed (where permitted) across 15 CIS state broadcast of La Liga matchdays. Parimatch’s logo will be showcased to CIS region audiences through the use of 3D …

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Top 50 clubs suffer €751m decline in brand value

The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …

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Marathonbet nets Man City upgrade to become training kit sponsor

Closing 2019, Marathonbet has announced its second major football partnership as the Panserve Ltd online sportsbook subsidiary expands its sponsorship agreement with Premier League champions Manchester City. Upgrading partnership terms, Marathonbet will serve as ‘training kit partner’ of ‘The Citizens’, with the European sportsbook brand appearing on the training shirts for both Manchester City senior men and women’s teams. Expanding its English …

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