Tag Archives: rangers

Kindred urges operators to follow suit with safer gambling partnerships

SBC News Kindred urges operators to follow suit with safer gambling partnerships

Kindred’s recently strengthened partnership with Rangers FC demonstrates how a better, safer model of sponsorship and advertising is possible within sports, the operator asserted. Aiming to ‘break new ground’ in Scotland, the deal will see players and staff at the club participate in independent gambling education sessions – led by EPIC Risk Management – designed for top-level sportspeople to facilitate …

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Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

SBC News Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have.  Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities.  …

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Kindred renews support for Rangers’ mental health programme

SBC News Kindred renews support for Rangers’ mental health programme

Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …

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32Red strikes landmark Rangers sponsorship extension

SBC News 32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Rangers FC and Ladbrokes end betting partnership 

SBC News Rangers FC and Ladbrokes end betting partnership 

SPFL football club Rangers FC has confirmed that it will not renew its in-stadia wagering partnership with bookmaker Ladbrokes, however the announcement seems to be little more than posturing from the Glasgow football club. This morning, Rangers Commercial Director James Bisgrove communicated that Ladbrokes in-stadia betting services would be discontinued from Ibrox in advance of the SPL 2020/2021 season. “Following …

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IMG Arena nets SPFL global betting streaming rights

SBC News IMG Arena nets SPFL global betting streaming rights

Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …

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Kindred rolls out responsible gambling campaign for 2019/20 season

SBC News Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

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Internet rumours see bookmakers suspend Rangers relegation markets

SBC News Internet rumours see bookmakers suspend Rangers relegation markets

Bookmakers have suspended betting markets on SPL football club Glasgow Rangers FC being relegated, as internet rumours circulate that the club faces financial difficulties once again. Betting affiliate Oddschecker, last night alerted UK media that it had spotted ‘unusual betting patterns’ on Rangers being relegated from the SPL. Rangers, Scottish football’s most successful club, currently sits third in the league, …

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Ladbrokes apologises for Scottish football tweet

SBC News Ladbrokes apologises for Scottish football tweet

Prime sponsors of the Scottish Premier League Ladbrokes, have apologised after Aberdeen complained to the SPFL about a tweet posted by the betting operator, during the Don’s 2-1 defeat to Rangers. The tweet read “GOOOOOOALLLLL! Danny Wilson puts Rangers ahead! “Fantastic news for Derek McInnes.” Referencing the heavy speculation surrounding the future of Don’s manager and former Ranger’s player Derek …

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