Kindred has revealed that it is funding gambling education sessions designed for players and staff at Rangers FC. In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management. Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a …
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The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …
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Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …
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A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …
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The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …
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Paul Petrie is the co-founder and director of UK-based online bookmaker McBookie. A BetVictor white label, the firm specialises in Scottish betting markets – encompassing everything from novelty markets to Scottish junior football. We caught up with Paul to discuss the state of play for smaller British bookmakers, McBookie’s relationship with BetVictor and Scottish non-league sponsorship. ___________________________________ SBC: It’s no …
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Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …
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Bookmakers have suspended betting markets on SPL football club Glasgow Rangers FC being relegated, as internet rumours circulate that the club faces financial difficulties once again. Betting affiliate Oddschecker, last night alerted UK media that it had spotted ‘unusual betting patterns’ on Rangers being relegated from the SPL. Rangers, Scottish football’s most successful club, currently sits third in the league, …
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Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
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Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red. 32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory. Rangers management detailed …
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