Tag Archives: rangers fc

SBC Bookies Corner – Scottish Premiership Preview

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

Read More »

Paul Petrie: McBookie – The state of play for smaller bookmakers

Paul Petrie is the co-founder and director of UK-based online bookmaker McBookie. A BetVictor white label, the firm specialises in Scottish betting markets – encompassing everything from novelty markets to Scottish junior football. We caught up with Paul to discuss the state of play for smaller British bookmakers, McBookie’s relationship with BetVictor and Scottish non-league sponsorship. ___________________________________ SBC: It’s no …

Read More »

Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

Read More »

Internet rumours see bookmakers suspend Rangers relegation markets

Bookmakers have suspended betting markets on SPL football club Glasgow Rangers FC being relegated, as internet rumours circulate that the club faces financial difficulties once again. Betting affiliate Oddschecker, last night alerted UK media that it had spotted ‘unusual betting patterns’ on Rangers being relegated from the SPL. Rangers, Scottish football’s most successful club, currently sits third in the league, …

Read More »

32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

Read More »

Rangers extends 32Red shirt sponsorship

Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red. 32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory. Rangers management detailed …

Read More »

BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

Read More »

32Red’s Ed Ware: making betting more interesting

On the back of 32Red‘s impressive six month results, announced earlier this week, SBC caight up with CEO Ed Ware to ask a few more questions about performance. Can you provide any colour on the performance of 32RedSport? What are your ambitions for this channel? It is very early days with the performance of 32Red Sport and I wouldn’t want …

Read More »