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BetPlay nets sponsorship takeover of Colombian football

January 30, 2020

Dimayor, the governing authority of Colombian football’s top two professional football leagues, has secured a four-year sponsorship agreement with BetPlay – the flagship sportsbook property of legacy Colombian gambling group Corredor Empresarial. Effective immediately, all Colombian football competitions sanctioned by Dimayor will feature the BetPlay brand as title sponsor, including Liga BetPlay Dimayor, Copa BetPlay Dimayor, Torneo BetPlay Dimayor and the …

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