Tag Archives: ‘Rainbow Laces’

Kindred backs ‘Racing is Everyone’s Sport’ via Unibet

Kindred has made a commitment to support Great British Racing’s (GBR)‘Racing is Everyone’s Sport’ inclusivity campaign, in a strengthening of its CSR initiatives. The international Nasdaq Stockholm-registered gambling group’s Unibet sports betting operator served as the sponsor of the Unibet Becher Chase Day at Liverpool’s Aintree Stadium on Saturday. In doing so, Unibet encouraged jockeys participating in the race to …

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Stake.com leverages Watford partnership for CSR initiative

Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …

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Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …

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Paddy Power re-appoints Lucky Generals as lead creative agency

Following just three months of service, Paddy Power has dropped ad agency Beattie McGuiness Bungay (BMB) and re-appointed former lead agency Lucky Generals to head up its creative marketing and brand strategy. UK marketing news source Campaign Magazine disclosed that the switch in agency had been approved by new Paddy Power CMO Gav Thompson who joined the company in April. …

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