The Advertising Standards Authority (ASA) has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …
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Ladbrokes has again found itself facing criticism from the Advertising Standards Authority (ASA) for its Twitter activity, specifically for featuring prominent athletes in marketing material. A series of posts on Twitter ( now known as X) from the Entain-owned bookmaker featured tennis players Novak Djokovic, Rafael Nadal, Nick Kyrgios and Stefanos Tsitsipas in January and February 2023. Two of the …
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The realisation that it was sitting on an “endless amount of unique data” across many sports triggered the development of the BetBooster product by LVision, said company co-founder and CEO Ido Lazar, who spoke to SBC News about his plans for the product’s future. Lazar tracks its evolution from a betting and animation widget for tennis into an automated insights …
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Cloudbet, a crypto sportsbook and casino operator, has agreed to extend its zero-margin odds campaign for the forthcoming French Open which gets underway this weekend at Roland Garros, Paris. The Grand Slam tournament for tennis’ clay-court season, the Roland Garros French Open, had been rescheduled to late September following the cancellation of all ATP and WTA tournaments in April. As …
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Novak Djokovic’s surprise five-set defeat to Denis Istomin in the second round of the Australian Open has opened the door for Andy Murray to claim a first title in Melbourne. The five-time beaten finalist and world number one is now odds on with the bookmakers to lift the trophy in the Rod Laver Arena on 29 January. However, it is …
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