As Cheltenham Festival organisers clean the stands and pull-down the hospitality tents, UK and Irish bookmakers have left this year’s racing spectacle bruised and battered. Returning to their offices, bookmakers will have to fork out an expensive festival tab of + £60 million as punters cashed in on multiple favourites. Suffering a severe post-festival come-down, nearly all bookmaker PR teams have …
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The British Horseracing Authority (BHA) has today outlined details of a number of changes within its Executive team, designed to best position the organisation to deliver on its responsibilities towards the sport, and play its part in the future growth of British Racing. The restructure is the result of a review carried out by the BHA’s Chief Executive Nick Rust, …
Read More »The Board of the British Horseracing Authority (BHA) has approved a proposal from the Professional Jockeys Association (PJA) that the Code of Conduct regarding sponsorship of professional jockeys by bookmakers should be relaxed, on a trial basis. Betting operators will now be permitted to sponsor individual jockeys, as opposed to the previous regulation which only permitted sponsorship agreements involving 50 …
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Australian bookmaker Sportsbet has produced its own take on the Fifty Shades of Grey phenomenon producing a two-minute teaser for ‘Fifty Shades of Greyhound’. The campaign recreates the film’s trailer with a tale of a woman’s love for her greyhound in a series of risqué, compromising; and just plain weird scenarios involving peanut butter and some bondage-style dog leads. Sportsbet.com.au’s …
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Payment provider DataCash has analysed the betting transactions it carried out during the 2014 Cheltenham Festival and discovered a 30% increase in transactions compared to 2013 and up 123% since 2010. In total, over £74.6 million was spent in 2.77m transactions during the four day period across all currencies, including £63.8 million in GBP alone, representing 85% of the total. …
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Viewing figures for this year’s Cheltenham Festival may have dropped by 4% to an average of 804,000, but the audience share was actually up by 1.5%. Channel 4 Racing was also able to take some comfort from its Gold Cup figures, as the Friday programme peaked at 1.53m, marginally up on last year’s 1.48m. A Channel 4 spokesman told The …
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Betradar, supplier of sports and betting related data, have announced the release of its new virtual sports betting product, “Virtual Dog Racing”. The first customer, Ghanaian online bookmaker SafariBet, has now successfully launched the new virtual sports betting product. After the recent success of “Virtual Horse Classics”, Betradar is proud to present yet another innovative virtual sports betting solution that celebrates the world …
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Sportech chief executive Ian Penrose said that the company remains ‘well positioned for future growth’ in the US market and that the company has entered 2014 with confidence. Penrose made the statement during Sportech’s preliminary results for the year in which revenue grew slightly to £110.3m, as did EBITDA to £26.0m, although adjusted profit before tax was slightly down to …
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Irish online and mobile betting service BetBright has become the new sponsor of the Kempton Park Chase, formerly known as The Racing Post Chase. The BetBright Chase, one of the most prestigious handicap chases on the National Hunt calendar, will be run at Kempton Park on Saturday 22 February with £100,000 of prize money up for grabs. BetBright will also …
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