Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …
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Golden Race has signed a deal with Sportingtech to integrate its virtual sports products into the online gaming platform provider’s core product, Pulse. Thanks to this new partnership, customers running off the Sportingtech platform – first launched to market in 2017 – will have access to Golden Race’s leading products including Virtual Football, Horse Racing, Keno and Spin2Win. Luis de …
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Sportingtech has increased its African market share by closing a deal with MENA Sports Consulting, trading as BetOn in Uganda. BetOn will be running off Sportingtech’s multi-management platform, Pulse, which combines sports, technology, casino games and betting into a single solution. The Sportingtech platform is available through online, mobile and retail, utilising key features such as risk analysis tools, content …
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SBTech’s full platform solution is to utilised by Youbet, the latest brand launched by Danish state lottery Danske Spil. Set to complement the firm’s current online sports betting and casino offerings, the new site is to target “fresh sports betting demographics” whilst including a “best-of-breed casino hub,” set to encapsulate in excess of 1,000 titles, as well as live casino …
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Having only launched in 2017, Sportingtech is a relatively new player in the industry preparing to showcase its online gaming platform at this week’s Betting on Football. On the eve of the show, we spoke to Head of Business Development Elvis Džombić about Sportingtech’s USP, the developing partnership with Income Access, and the importance of building a platform that is …
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Sports betting solutions provider SBTech has released Pulse, an innovation in live betting that aims to completely revolutionise the sector. The new innovation was formed on principles of gamification and has intentions to produce an entirely new in-play experience, working towards greater levels of engagement and brand loyalty across the global SBTech operator network. Pulse puts the player at the …
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Updating the market, customer retention and analysis software supplier Beehive has announced the launch of its new ‘industry-tailored’ business intelligence tool ‘Pulse’. Beehive’s Pulse tools intend to bridge reporting between multiple industry business tools used by operators, with the aim of creating better product and customer engagement insights for strategic decision making. The Pulse product will allow for better ‘drilldown’ …
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New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public. The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online …
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