Tag Archives: psg

InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

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LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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LoveBet unveiled as PSG’s online Asian betting partner

French champions and Champions League contenders Paris Saint-Germain have agreed a new two-season partnership with with Asian online betting operator, LoveBet. LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of PSG’s continually expanding popularity in the region, as well as securing exclusive marketing rights through the partnership. In signing the …

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Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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SBC’s On The Ball – International insight

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

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Kwiff reprimanded by the ASA over fake odds advertisement

Copyright: gioiak2 / 123RF Stock Photo

Sports betting app Kwiff has been reprimanded by the Advertising Standards Authority (ASA), after odds used in a television advertisement were found to be fake. The ad in question, seen in December of last year, contained an example bet placed by “Adam from Clitheroe” on a PSG vs Celtic game, and stated “Adam’s odds on PSG were perfectly normal 11/8”. …

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SBC’s On The Ball: Europe in focus

After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …

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SBC’s on the ball: Reds set to top the Deloitte Football Money League

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

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Bookmakers find no fun in Barcelona’s epic Champions League comeback

FC Barcelona’s epic last minute Champions League (last-16) tie win over Paris Saint-Germain (PSG) hit bookmaker pockets last night. Barcelona’s turnaround of a PSG 4-goal aggregate lead at the Camp Nou Stadium has been hailed as European football’s greatest ever comeback. However, bookmakers will share no delight in Barcelona’s accomplishment as punters took advantage of the favourable match and in-play …

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PMU expands PSG partnership into esports

Droit d'auteur: tomas1111 / 123RF Banque d'images

PMU and PSG have enjoyed a partnership which has now spanned over six years. The latest news is that it is to be extended into the Parisian club’s new esports arm.  PMU is one of the most established French betting companies and it recently launched its esports brand, PMU eSport. The aim of this is to be involved with the statistics …

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