Tag Archives: psg

Betclic asks France to ‘Switch the Game’

Betclic has launched its new ‘Bascule dans le Game’ (‘Switch the Game’) advertising campaign across French TV, print and social media networks. The Bordeaux-based betting group debuted its new campaign yesterday during RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain. The HD campaign was developed by Paris marketing studio Socialy.fr, …

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“Unafraid to invest”: Africa potential drives 22BET’s PSG deal

PSG - Kylian Mbappe - FOOTBALL : OGC Nice vs Paris SG - Ligue 1 Ubereat - Nice (Photo by Lionel Urman/Sipa USA)

While some sportsbooks see Africa as an afterthought, 22BET is “unafraid to invest” in it. That was a key takeaway from an SBC News interview with Olatunji Idowu (Director of 22BET Africa), who took us through the operator’s recent deal with Paris Saint-Germain (PSG) and mapped out some of its key target markets in the continent. SBC: Can you summarise …

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Encore… Unibet nets PSG extension

Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign.  The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘.  Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …

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Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019.  Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …

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InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

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LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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LoveBet unveiled as PSG’s online Asian betting partner

French champions and Champions League contenders Paris Saint-Germain have agreed a new two-season partnership with with Asian online betting operator, LoveBet. LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of PSG’s continually expanding popularity in the region, as well as securing exclusive marketing rights through the partnership. In signing the …

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Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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