Tag Archives: PSG.LGD

Betway launches ‘Battle of Betway’ esports tournament

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …

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Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

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Betway secures three-year premium partnership with Schalke 04

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

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Betway enhances esports offering with new Olympic-themed challenges

Betway has enhanced its esports offering, in cooperation with tournament organiser Blast, launching a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges. Participating gamers will be able to test their abilities and composure on the new maps, with the highest overall scorer receiving the Betway x Blast golden medal. Known as the ‘Spring Games’, the maps will be broadcast via …

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Betway joins with G2 in ‘landmark partnership’

Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo will work to encourage growth …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway maintains esports presence with PSG.LGD extension

Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …

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