Tag Archives: PRWeek

National Lottery seeks ‘local appeal’ for 25th anniversary

Celebrating its 25th anniversary in 2019, the UK National Lottery plans to launch a nation-wide campaign highlighting the funds it has raised for vital community initiatives and good causes at a ‘local level’. Camelot, operator of the National Lottery has tasked its new creative marketing agency Adam&Eve London with delivering the campaign’s leading message and concept, which will showcase the …

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Hip to be square… PRWeek recognises Square in the Air amongst the fastest growing UK agencies

Industry communications specialist Square in the Air (SITA) has been listed as one of the UK’s fastest growing PR agencies by marketing news source PRWeek. The London-based agency, which specializes in communications and outreach for betting stakeholders, was listed 109th in PRWeek’s ‘Top 150 PR Index’, reporting a ‘client revenue growth rate of +31%’. SITA’s ranking would see the specialist …

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Malcolm George ABB – Industry must fight for fair narrative on problem gambling

Malcolm George the Chief Executive of the Association of British Bookmakers (ABB), has stated that the industry trade body is committed to cleaning up gambling’s image but warns that the ‘frenzied debate’ on problem gambling does not help any stakeholders. Speaking to PR-Week, George details that the UK betting industry has suffered ‘from a lack of quality debate’ and ‘media …

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