Tag Archives: Pronet Gaming

Pronet: Understanding the ‘new normal’ for the Premier League

Premier League - Leicester City's Jamie Vardy shoots at goal during the Premier League match at the Vitality Stadium, Bournemouth.

With the Premier League well and truly back, albeit with a noticeably different look and feel, SBC News spoke to Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, about what it has learned since the return of the world’s most popular football competition. With a significant mid-season break, a host of safety stipulations in place and empty stadia, it was …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Cross-selling in lockdown: what have we learnt?

cross-selling

The recent unforeseen hiatus in live sporting events has presented the betting and gaming industry with one of the biggest challenges it has ever had to face, yet the experience has also been a learning curve, writes Pronet Gaming CCO Bobby Longhurst (pictured). The transition of sports bettors to alternative gambling content streams provided us with unique insight into player …

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Pronet Gaming strengthens offering with EasySwipe integration

Pronet Gaming has strengthened its games portfolio after agreeing to integrate ESA Gaming’s EasySwipe portfolio. EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe between playing classic casino games and placing bets on their favourite sports. As part of the integration, Pronet Gaming’s partners will benefit from slots such as Fruit Staxx and table games …

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Pronet targets commercial drive by appointing Colin McDonagh as Chief Sales Officer

Pronet Gaming, a supplier of highly localised industry platform and software solutions for developing market incumbents, has strengthened its executive management team by confirming the appointment of Colin McDonagh as Chief Sales Officer (CSO). McDonagh joins Pronet leadership from betting B2B risk management and trading systems supplier Sporting Solutions, where he served as Group Sales Director and secured a number …

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New look Pronet Gaming appoints Alex Leese as CEO

Industry turnkey solutions provider Pronet Gaming has confirmed the appointment of former William Hill Plc director Alex Leese as Chief Executive Officer. In his leadership remit, Leese will be responsible for leading the turn new commercial drive and strategy into newly regulated markets – a key mandate following the sale of Pronet Gaming to an undisclosed private equity group. Leese joins …

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