Tag Archives: PROFILE

Round table – Sporting Group: The future of sportsbook personalisation

Sporting

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The third round table participant was Sporting Group, represented by its CEO Simon Trim. SBC: What role does pricing and risk management have to play in the differentiation of a …

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Bet On Brazil leverages power of big data with Hello Soda

Hello Soda - Copyright: mikkolem / 123RF Stock Photo

Bet On Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda. Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Bet On Brazil to leverage the power of big data by harnessing its customers’ online footprints. This analytics engine helps to verify identity, reduce the …

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