Changing political dynamics combined with unpredictable voter behaviour has seen politics return to the top of bookmakers’ agendas. Opening Betting on Sports (BOS) ‘Politics Session,’ Matthew Shaddick Head of Political Betting at Ladbrokes detailed to delegates that the market was no longer considered ‘expensive wallpaper’ used by bookmakers for PR outreach. Detailing a ‘vibrant market,’ Shaddick stated that recent political …
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