Tag Archives: PricewaterhouseCoopers (PwC)

Sports betting to accelerate significant growth of North American sports

SBC News Sports betting to accelerate significant growth of North American sports

Increased sponsorship opportunities and the heightened value of media rights are set to elevate the growth of North American sports in the coming years according to research by the PricewaterhouseCoopers (PwC). The research suggests that new inventory related to gambling, digital media platforms, uniform rights, and incremental in-venue signage and naming rights opportunities will play a key role in enhancing the …

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