Genius Sports has made further inroads on its strategy for the North American betting market, clinching a partnership with Bally’s Interactive. The London-based sports tech and data company will provide the Bally’s Corporation betting division with its official data and live streaming solutions as part of the multi-year deal. This will include its Genius Trading Services sportsbook solution, as well …
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The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features have become increasingly important as …
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Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …
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Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …
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Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships being present in English football. Branded ‘Football Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and the families bereaved …
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GamCare is a prominent safer gambling organisation in the UK, most widely known for its treatment operations, but less so for its industry standards work. Breaking down the company’s role in pushing operators to go ‘above and beyond’ on responsibility, Dan Whitlam, GamCare’s Head of Industry Standards, sat down for an interview with SBC at Twickenham Stadium. While acknowledging that …
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The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
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Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have. Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities. …
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Gambling with Lives’ Big Step campaign has penned an open letter to the Premier League’s 20 clubs ahead of a vote on the future of betting shirt sponsorships. The top-flight is due to make its decision in September, with the ballot initially scheduled for this month before being delayed due to the collapse of Boris Johnson’s government, which itself has …
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Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements. The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …
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