Tag Archives: Premier League

Genius keeps EPL data in arsenal via Football DataCo extension

SBC News Genius keeps EPL data in arsenal via Football DataCo extension

Genius Sports and Football DataCo (FDC) have renewed their partnership, enabling the former to retain a hold of Premier League sub-second and skeletal tracking data.  Football DataCo is the data rights holder to UK football, meaning Genius will continue to function as the official tracking partner of the English top flight via its Second Spectrum subsidiary. The partnership will include …

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Betway scores Robbie Keane as brand ambassador ahead of World Cup

SBC News Betway scores Robbie Keane as brand ambassador ahead of World Cup

Premier League icon, Robbie Keane, has been named as the latest Betway brand ambassador.  On the firm’s editorial hub, the Betway Insider, the Irish top goal scorer and 20th-highest goalscorer in international football history will provide insight to fans with regular blog posts. Anthony Werkman, CEO of Betway, commented: “It’s with great pleasure that we welcome Robbie Keane to our …

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Genius and Sportradar settle football data conflict   

Normal Football - Manchester United's Marcus Rashford and Arsenal's Pierre-Emerick Aubameyang shakes hands after the Premier League match at Old Trafford, Manchester.

Sportradar and Genius Sports have settled their long-running dispute on the data collection and distribution rights of English and Scottish football. Yesterday the sportstech rivals confirmed that they had reached a joint settlement on the data rights and exclusivity terms for the Premier League, English Football League (EFL) and Scottish Professional Football League (SPFL) granted by Football DataCo (FDC). The …

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Fitzdares becomes official betting partner of Fulham FC

SBC News Fitzdares becomes official betting partner of Fulham FC

Fitzdares has announced that it has partnered with Fulham FC to become the newly promoted Premier League club’s official betting partner. As part of the deal, the pair plan to launch a series of activations and messaging as the operator aims to ‘bring a sense of fun’ into the game.  William Woodhams, Fitzdares’ CEO, said: “This partnership has its roots …

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Premier League announces limited return in respect of Queen’s funeral  

SBC News Premier League announces limited return in respect of Queen’s funeral  

Premier League matches will resume this weekend; however, the league’s schedule continues to be disrupted as Britain mourns the passing of Queen Elizabeth II.  Yesterday afternoon, Premier League bosses confirmed that matches would resume on Friday 16 September with Aston Villa taking on West Ham at Villa Park and Nottingham Forest vs Fulham at The City Ground (8 pm). The …

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BetRegal strengthens Ireland visibility in Sky Sports ad series

SBC News BetRegal strengthens Ireland visibility in Sky Sports ad series

Canadian operator BetRegal has launched a new marketing campaign in Ireland, as the firm seeks to increase its exposure in the national betting market. The series of adverts will be broadcasted across Sky Sports, as part of BetRegal’s sponsorship of the outlet’s nightly sports news wrap up show, featuring three different commercials. The primary advertisement shows a man dressed in …

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William Hill & Betfred close Friday retail trade in respect of Elizabeth II’s passing  

SBC News William Hill & Betfred close Friday retail trade in respect of Elizabeth II’s passing  

William Hill and Betfred have separately confirmed that their betting shops will be closed on Friday 9 September to respect the passing of Her Majesty Queen Elizabeth II.  The Big-4 retail bookmakers announced their decision to close shops on Friday via Twitter. William Hill stated: “We’re saddened to hear of the passing of Her Majesty The Queen. “Queen Elizabeth II, …

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Genius Sport on track with US expansion as MaximBet deal signed

SBC News Genius Sport on track with US expansion as MaximBet deal signed

Genius Sports has secured a stronger foothold in the US, as the ink dries on a newly-signed partnership with MaximBet. As a result of the deal, Genius will provide MaximBet with official PreMatch, Live Data and LiveTrading solutions to deliver real-time price feeds and pin-point pricing.  Additionally, the sportstech and data firm will supply the operator – a private betting …

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LeoVegas gains Etihad Stadium presence in betting partnership

SBC News LeoVegas gains Etihad Stadium presence in betting partnership

LeoVegas Group has formed an agreement with Manchester City to become the Premier League club’s official betting partner in both Europe and Canada.  The operator is set to appear on the sleeves of the men’s training kit sleeve for the 2022/23 season. LeoVegas branding will also be seen across in-stadia assets at both the Etihad Stadium and Academy Stadium. Furthermore …

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