Tag Archives: Premier League

Aston Villa confirms BK8 deal will go ahead despite fan backlash

Aston Villa

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

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Sorare to give Premier league fans a new way to engage

SBC News Sorare to give Premier league fans a new way to engage

Sports entertainment company Sorare has announced a four-year digital card partnership with the English Premier League.  The agreement will allow the platform to release collectibles of players from all 20 English top-flight clubs as part of its free-to-play online fantasy football game. Nicolas Julia, CEO and Co-Founder of Sorare, commented: “The Premier League is a truly global competition and has …

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Gambling Harm APPG: Premier League must explain ‘toxic’ TGP presence

SBC News Gambling Harm APPG: Premier League must explain 'toxic' TGP presence

The Premier League has been threatened with an investigation unless club bosses ‘provide satisfactory answers’ as to why clubs have partnered with TGP Europe, an Isle of Man business linked with jailed Macau tycoon Alvin Chau.  Grabbing Asian business headlines last week, Chau – the former CEO of ‘junket operator’ Suncity Group – was sentenced to 18 years in prison …

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Aston Vila’s BK8 deal prompts backlash for ‘explicit’ ad history

SBC News Aston Vila's BK8 deal prompts backlash for 'explicit' ad history

BK8 has been named a new partner of Aston Villa, although the betting company has been criticised for producing ‘sexually provocative adverts’. This controversial sponsorship, first reported by The Telegraph, is likely to see the operator’s branding placed on the shirts of the Premier League team. James Grimes, Founder of the Big Step campaign against gambling sponsorship, told The Telegraph: …

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Wednesday blunder sees pressure mount on football intervention

SBC News Wednesday blunder sees pressure mount on football intervention

Pressure continues to mount on the government to provide a definitive resolution on  Premier League and EFL clubs’ commercial relationships with bookmakers.  As DCMS outlines that the government will aim to publish long-delayed Gambling Review amendments in February, industry reformists continue to demand that football bosses ensure drastic changes to the relationship between betting and the sport. The new year …

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William Hill enters Villa Park stadium with ‘unrivalled fan opportunities’

SBC News William Hill enters Villa Park stadium with ‘unrivalled fan opportunities’

William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons. The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium. “We’re thrilled to be teaming up with Aston Villa and to be delivering our …

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Ivan Toney charged with 30 additional betting breaches by FA

Ivan Toney charged with 30 additional betting breaches by FA

England’s FA has confirmed that Premier League striker Ivan Toney has been charged with 30 violations of its Rule E8. The Brentford FC forward faces a charge of misconduct due to placing bets on professional football whilst an active player, which is strictly prohibited under the aforementioned rule. News of allegations against Toney were first broken in early November, after …

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Sunak to order toughest medicine to fix online gambling

SBC News Sunak to order toughest medicine to fix online gambling

UK operators have been warned to prepare for the worst outcome of the gambling review, as PM Rishi Sunak has backed stringent reforms “to fix the catastrophe of online gambling“.  As reported by Steven Swinford, Political Editor of The Times, Sunak will “resurrect plans to curb online gambling amid concerns about the number of people who are becoming addicted.” Sunak …

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Genius keeps EPL data in arsenal via Football DataCo extension

SBC News Genius keeps EPL data in arsenal via Football DataCo extension

Genius Sports and Football DataCo (FDC) have renewed their partnership, enabling the former to retain a hold of Premier League sub-second and skeletal tracking data.  Football DataCo is the data rights holder to UK football, meaning Genius will continue to function as the official tracking partner of the English top flight via its Second Spectrum subsidiary. The partnership will include …

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