Tag Archives: Premier League

A former ‘match made in heaven’ – Russell Yershon on betting’s Premier League future

SBC News A former ‘match made in heaven’ - Russell Yershon on betting’s Premier League future

Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …

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‘We’ve got to deal with gambling’ – SPFL sponsor decision criticised by ex-First Minister

SBC News ‘We’ve got to deal with gambling’ - SPFL sponsor decision criticised by ex-First Minister

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

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Premier League clubs agree to end betting shirt sponsorships 

SBC News Premier League clubs agree to end betting shirt sponsorships 

Premier League clubs have taken a significant step to reduce the coverage of gambling sponsorships by unanimously agreeing to remove gambling brands from the front of their matchday shirts.  The anticipated move makes the Premier League the first UK professional sports league to voluntarily implement such a measure phasing out betting sponsorships.  The decision comes after an extensive consultation process …

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SportyBet links with Manchester City for elevation in Africa

SBC News SportyBet links with Manchester City for elevation in Africa

Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa.   The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.  Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …

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Ivan Toney denies ‘press speculation’ of FA betting breach confession

Ivan Toney charged with 30 additional betting breaches by FA

Brentford footballer Ivan Toney has expressed concern about recent reports claiming that he has confessed to breaching FA betting rules. A statement released by the 26-year-old striker on his Instagram (IG) account informed followers that his lawyer’s were ‘writing to the FA to request that they conduct a leak inquiry’. The Daily Mail reported yesterday that Toney had confessed to …

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Winning Post: What Football’s White Paper tells of gambling’s regulatory future

SBC News Winning Post: What Football's White Paper tells of gambling's regulatory future

Last week the UK government delivered on a pledge of the 2019 General Election, publishing the White Paper of its review of Football. Regulus Partners draws on the expected parallels and horse-trading of how football’s fan-led recommendations will resemble UK gambling’s forthcoming judgements… The government demonstrated this week that, contrary to speculation, DCMS White Papers do exist. It has taken …

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Fans to be ‘put at heart of football’ in govt White Paper

football fans white paper

The UK government has published one of two long-awaited White Papers – the first concerning the current structure and management of English football,  revelead this morning.  Initiated by the government in the aftermath of the European Super League (ESL) backlash back in May 2021 under then-PM Boris Johnson, the Fan-Led Review Of Football was led by Tracey Crouch CBE MP …

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