SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …
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Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …
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Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …
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With the Premier League making its much anticipated return last weekend, Mansion Group has announced that re-signing of its partnership with AFC Bournemouth in the pair’s fourth consecutive season working together. Since the Cherries’ debut season in one of the world’s most thrilling and viewed football leagues, the online gaming group have been proud to support the Bournemouth team. The …
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Punters can now receive team-by-team news and audio blasts via Amazon’s personal assistant, after Independent Content Services (ICS) launched Amazon Alexa Skill in time for the new season. The new service delivers the latest team news, in-play match reports and sports bulletins plus a daily betting brief, all compiled and recorded by ICS’s large team of specialist sports broadcast reporters. …
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It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …
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In time for the forthcoming season, BetVictor has unveiled the launch of its new competition, “Best Bet Wins”. The promotion commences in time for the first round of Premier League games and it replaces “Golden Goal”, which the operator has been running for the last two seasons. Best Bet Wins works in the same way as the successful World Cup campaign, “The …
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The English Football Association has revealed that for the upcoming season, red and yellow cards will be handed to managers for touchline misconduct. The sanctions will be enforced in the FA Cup, Football League, EFL Cup, EFL Trophy and National League, however in the Premier League managers will receive a verbal caution if the officials deem they have behaved irresponsibly. …
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BetVictor has unveiled its ante post handicap markets for the upcoming Premier League season, with it offering 15/1 the field. Champions Manchester City are available on scratch, meaning Guardiola’s side must give their 19 rivals a point start in the market ranging from a 6 point handicap to Liverpool to a 46 point handicap to newly promoted and relegation favourites …
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Online sports betting operator 10Bet has joined forces with West Bromwich Albion, after being confirmed as the EFL (English Football League) Championship club’s official betting partner. As part of the new deal 10Bet’s new visual identity is to be prominently displayed across the West Midlands side’s kit throughout the 2018/19 season, taking pride of place on the back of the …
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