Sports betting affiliate marketing publisher CheckdMedia has expanded its product portfolio, launching its ‘Fantasy Hub’ app, seeking to further engage with new and existing UK football audiences. Made available through iOS and Android, the Fantasy Hub is a free-to-play app produced by CheckdMedia’s newly formed ‘CheckdDevelopment’ unit seeking to tap into the publisher’s network of football communities, who engage regularly …
Read More »Tag Archives: Premier League
Acting Premier League chief executive claims betting attracts viewers
Richard Masters, Interim Chief Executive of the Premier League, has told BBC Sports’ Dan Roan that he believes betting attracts people to football and has in turn become part of the game. The revelation comes shortly after Wayne Rooney’s controversial transfer to Derby County, involving betting company 32Red, which concluded with the former England captain being given the number 32 …
Read More »19.com nets Leicester City betting partnership
Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner. The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. The new agreement is hoped to boost the exposure of the betting operator across …
Read More »Oddschecker reports Premier League related mobile growth
Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews. The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …
Read More »Oddschecker reports boost in betting volume for H2
Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results. As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …
Read More »InsiderSport: On The Ball – La Liga, EFL and eToro
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at financial trouble in the EFL and the iFollow scheme. iFollow elevates offering for new season Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique …
Read More »Andrew Morgan, ICS: The Premier League bonus race is over
Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …
Read More »W88 scores ‘record-breaking’ Aston Villa sponsorship deal
Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …
Read More »Trio charged over illegal Premier League streaming service
Three operators of a pirate streaming organisation have been issued with a 17-year jail sentence, after they were found to be providing illegal access to a number of Premier League games over the last decade. It is estimated that the trio had supplied a streaming service to over 1,000 pubs, clubs and homes across England and Wales. “The fraudulent companies …
Read More »6 of the Best – Apps4 web media’s Alex Windsor
This week’s 6 of the Best comes from Alex Windsor, founder of Apps4 web media. Keep reading to discover a sporting VIP experience that left Windsor hooked, a Premier League flop who proved to be an unlikely scorer in a winning wager and wide musical taste. Best Album I love listening to music, be it in the car, in the office or when I …
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