Tag Archives: Premier League

Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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Betgenius: The sound of silence… What impact does an empty stadium have on trading?

As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …

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PM casts doubt over imminent resumption for professional sport

An imminent return of professional sport remains unclear as Prime Minister Boris Johnson unveiled his staged plan to ease the coronavirus lockdown restrictions. Addressing the four nations of the UK last night, Johnson revealed a three-part strategy to kickstart the economy and reopen society. However, no mention to professional sports was made, casting uncertainty over when the sporting calendar will …

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Premier League backs ‘Project Restart’ but COVID-19 questions remain

Seeking to break COVID-19’s scheduling impasse and logistical complexities, the Premier League is reported to have established ‘Project Restart’ to maintaining its desired objective to conclude the 2019/2020 football season. The Sunday Times this weekend reported that Premier League governance targets a ‘league restart’ on Monday 8 June, with matchdays to be played behind closed doors at ‘select stadiums’, completing …

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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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Premier League seeks six week window to finish season

UK media has this weekend reported that the Premier League is reviewing plans to resume its current football season on 1 June, seeking a six-week period in which to complete proceedings. 1 June has been detailed as the Premier League’s ‘target date’, however, plans remain tentative as further COVID-19 developments unfold disrupting UK sports scheduling. The Premier League is seeking a six-week …

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BetWarrior pays out COVID-19 postponed events

BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …

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English football suspension extended until 30 April 

The FA has confirmed that English football has collectively agreed to extend the postponement for all-levels of the professional play until Thursday 30 April.  The postponement has been agreed upon by The FA, Premier League, EFL and Women’s professional game, with the directive accepted by the PFA and LMA. English football has undertaken this decision facing ‘unprecedented times’ as UK …

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Eleven Sports scores Belgian domestic football rights deal

Strengthening its media rights portfolio, global sports provider Eleven Sports has been granted live and exclusive rights for Belgian domestic football as part of a five-year agreement. Under the terms of the agreement, Eleven Sports will gain the rights to the Belgian First Division A, the First Division B, the women’s Super League, the Belgian Cup and the Belgian Super …

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