Tag Archives: Premier League

Comment: Lee Richardson – Gaming Economics – Football, betting and live TV…Sky’s the limit?

Last month, the English Premier League (EPL) sold the rights to broadcast its matches between 2016 and 2019 to Sky Sports and BT Sport for a record-breaking £5.14Bn ($7.92Bn). According to research undertaken by Gaming Economics, betting on the EPL is fast overtaking horseracing as the most popular sporting event of choice by UK punters, with in-running betting (IRB) taking …

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George Harborne: Betting Partnerships in the Premier League

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …

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Lennart Gillberg: establishing Spiffx as the alternative market place

Preparing his company for a Noridic OMX NASDAQ IPO, Spiffx Founder Lennart Gillberg explains to SBC why he is bringing the innovative new betting exchange to the market and his company’s goals for 2015.  SBC: Can you outline your corporate journey from creating an alternative betting exchange to listing on the Nasdaq Nordic OMX? Lennart : We started four years ago by having …

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Sam Cooke – A New Deal: The £4bn Premier League

In six months time the greatest, and most lucrative, TV rights battle will begin as various parties vie for the right to broadcast matches from the golden goose that is the Premier League. The current deal runs until the 2015-16 season, and when the auctions begin early next year firms will bid for various packages featuring three year contracts. These …

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Bettingexpert launches new iPhone App for finding market value

Punters have been given an easy-to-use way of discovering whether or not a fancied bet offers value, thanks to Europe’s biggest tipping network. Super affiliate bettingexpert has launched a free Betting Odds Calculator App, which informs users of what odds their prediction should be and what odds are available on the market. It can even allow users to bet directly …

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Sky Bet – Manchester United most backed Premier League team

Manchester United are the best backed side to win the title heading into the new Premier League season, with Sky Bet reporting 33 per cent of stakes on Louis van Gaal’s men.Despite finishing a lowly seventh last season, United have attracted almost twice as much money as the second most popular side, Arsenal, and more than four times as much …

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BetVictor annointed best value bookie for football punters

Oddschecker data from across the 2013/14 football season has revealed BetVictor to be the bookmaker offering better prices, more often, when betting on the sport. The analysis shows that BetVictor tops the bookmaker table, having offered better value on Match Odds markets than the median price across Oddschecker’s panel of bookies, 71% of the time. More specifically, the data highlights …

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FA launches video explaining betting ban

The FA has embarked on an education and awareness drive as its newly strengthened betting rules come into force ahead of the 2014-15 season. As from this month, players, managers, club employees and match officials are not allowed to place any bet on any football matter. This includes not just domestic matches and competitions in England but any football worldwide. …

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Focus on stadium naming rights – part 2 – The Volatile Debate

Manchester United have often vowed that Old Trafford will never be renamed despite reportedly being offered in the region £500m for the privelege. In 2013 a deal was arranged with Aon for the club’s training ground to be renamed Aon training complex. United will earn around £15m per year during the eight year deal but Ed Woodward was quick to …

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Focus on stadium naming rights – part 1 – The Origins

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

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