Tag Archives: Premier League

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

Professional sports clubs are increasingly turning away from sponsorship agreements with betting and gaming companies, as the construction and engineering, automotive and financial services sectors increase their market share. According to the latest figures from Caytoo, the gambling industry accounts for 8.1% of all sponsorships across football, rugby and cricket. Holding the top spot two year ago, the industry has …

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

The Racecourse Association (RCA) remains in talks with the UK government’s Events Research Programme (ERP) regarding the return of spectators for the Royal Ascot meeting between 15 and 19 June. As reported by the Racing Post, David Armstrong, Chief Executive of the RCA, confirmed that the organisation is still in discussions with the government ahead of the easing of national …