Tag Archives: Premier League

Stake.com has signed former Manchester City and Argentina striker, Sergio Aguero, as its latest global representative in a multi-year partnership deal. The collaboration sees Aguero work with the cryptocurrency betting and gaming operator on a range of initiatives, which have been revealed as exclusive content, promotions and VIP guest packages.   Mladen Vuckovic, CEO of Stake.com, commented: “As the January transfer …

Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US.  As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement.  The low latency broadcasts will …

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

Stake.com has made its debut in the UK market, officially launching its site in the country after earlier securing a UK Gambling Commission (UKGC) licence. The site will run in partnership with TGP Europe, which will power sportsbook, casino and gaming products, as part of its global expansion plans beyond its core Latin American and Canadian markets and operated by its Australia …

Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team. As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor. AstroPay first partnered with Burnley for the 2018/19 season before …

Genius Sports and the Canadian Football League (CFL) have entered into a commercial data partnership, granting the company exclusive content for international sports betting operators. Predicted to come into effect in January 2022, the agreement will enable Genius to leverage  CFL data and video content for commercial purposes including for its sportsbook partners – building on its betting distribution deals …

Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …

NBC Sports has retained its position as lead US broadcaster of Premier League matches, having agreed terms on a $2.7 billion (£2bn) renewal of its media rights contract. The US broadcaster is reported to have doubled the value of its existing contract to fend-off suitors ESPN, CBS and Warner as NBC extends its Premier League coverage for a further six …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …