Tag Archives: Premier League

Parimatch limits scope of Chelsea sponsorship

SBC News Parimatch limits scope of Chelsea sponsorship

Parimatch Tech will limit its marketing arrangements with Chelsea FC as part of its sponsroship arrangement with the club, as the team’s owner Roman Abramovic is sanctioned by the UK government. The Russian billionaire and owner and former Director of the Premier League club was placed on a list of sanctioned business-people by British authorities due to his ties to Vladimir Putin’s …

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Bet365 experiences stake decline but maintains prominent market position

SBC News Bet365 experiences stake decline but maintains prominent market position

Bet365 Group has experienced a bounceback from COVID-19, with the company reporting that profits remain high despite the amount wagered on sports across its platform falling last year. Issuing its financial statement covering the 12 month period ending on 28 March 2021, the Stock-on-Trent-based operator revealed that the amount wagered on sport on the bet365 website fell by 13%. Despite …

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Charlie Hunter, Boreham Wood FC CEO: “LV BET critical partner in our sporting story”

SBC News Charlie Hunter, Boreham Wood FC CEO: “LV BET critical partner in our sporting story”

After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET.  Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …

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Sportsbet.io and Southampton FC introduce first Bitcoin competition

SBC News Sportsbet.io and Southampton FC introduce first Bitcoin competition

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

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AstroPay expands European footing via Crystal Palace collaboration

SBC News AstroPay expands European footing via Crystal Palace collaboration

Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club.  As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’.  Mikael Lijtenstein, …

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SoftSwiss underscores popularity of football, Bitcoin and mobile betting

SBC News SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

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DraftKings generates UK expansion via Norwich City partnership

SBC News DraftKings generates UK expansion via Norwich City partnership

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

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DAZN in the cold as BT Sport opts for JV with Discovery

SBC News DAZN in the cold as BT Sport opts for JV with Discovery

BT Group has this morning revealed that it has entered ‘exclusive discussions’ with Discovery Inc to create a new sports broadcasting joint-venture for UK audiences.  The update sees BT counter news reports that OTT platform DAZN, had won the bid to acquire its UK sports media rights, taking control of BT Sport’s Premier League and UEFA Champions League content.    Dealmakers …

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Stake.com signs Sergio Aguero to boost global brand visibility

SBC News Stake.com signs Sergio Aguero to boost global brand visibility

Stake.com has signed former Manchester City and Argentina striker, Sergio Aguero, as its latest global representative in a multi-year partnership deal. The collaboration sees Aguero work with the cryptocurrency betting and gaming operator on a range of initiatives, which have been revealed as exclusive content, promotions and VIP guest packages.   Mladen Vuckovic, CEO of Stake.com, commented: “As the January transfer …

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Genius to provide NFL and soccer streaming to bet365 customers outside the US

SBC News Genius to provide NFL and soccer streaming to bet365 customers outside the US

Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US.  As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement.  The low latency broadcasts will …

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