Tag Archives: Premier League

Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.  In addition, the casino and sports betting platform’s branding will be visible …

AstroPay has entered into its third sponsorship arrangement with a Premier League football club, signing a deal with Wolverhampton Wanderers FC. As the principal partner of the West Midlands club for the 2022/223 Premier League season, AstroPay’s branding will feature on the front of Wolves men’s and women’s first team and under 23 team shirts, as well as on all …

Crystal Palace FC has replaced online gambling company W88 in announcing cinch as its new official front of shirt sponsor for the 2022/23 season. The news follows continuing discussions of a betting sponsorship ban throughout football, and this month the UK government cooperated with the Premier League in a bid to put forward an early end to clubs’ gambling/betting sponsorships. …

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

To drive its sports betting business in the Brazilian market, online firm Betsul has partnered with Genius Sports to leverage the latter’s data, technology and broadcast solutions.  Genius will provide the Latin American operator with its suite of data-backed outsourced solutions such as PreMatch, LiveTrading and Risk, and in order to maximise turnover, margins and control, Betsul will have ‘full …

DCMS’ year-long review into football has concluded announcing the headline directive  that an ‘independent regulator’ will be established to oversee and improve football’s  relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s  2019 …

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing regulations have failed to keep …

Birkbeck, University of London and Stats Perform have announced an extension of their collaboration, with the sportstech firm continuing to deliver a dedicated football analytics module at the school. The eight week module will function under the University’s Sport Management and Business of Football MSc, and will commence at the start of the 2022 summer semester, covering a range of …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …