Tag Archives: Premier League

Genius Sports and DataCo enter talks to extend exclusive football data supply deal

SBC News Genius Sports and DataCo enter talks to extend exclusive football data supply deal

Genius Sports Inc has entered a period of negotiations to extend its official betting data partnership with Football DataCo, the data rights holder of English and Scottish football.  The exclusive agreement is still a subject to review and contractual approval by the Leagues and their teams. The ongoing contract is scheduled to run until the end of the 2024/25 season, …

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CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

SBC News CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

MPs have urged that the Premier League and other sports governing bodies should commit to cutting the volume of gambling adverts in stadiums. The Culture, Media and Sport (CMS) Committee has published its report on the Gambling Act review White Paper, particularly urging the government to do more to minimise children’s exposure to gambling advertising.  MPs have called for the …

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Metric Trader’s Outlook: Preparing for the festive fixtures

SBC News Metric Trader's Outlook: Preparing for the festive fixtures

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …

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Premier League nets £6.7bn in media rights for new UK broadcast deal

SBC News Premier League nets £6.7bn in media rights for new UK broadcast deal

The Premier League has secured its biggest domestic broadcast deal worth £6.7bn, negotiating media rights with Sky and TNT Sports. The new deal will commence in the season 2025/26 and span a period of four years, as the Premier League has secured a further increase in broadcast fees from the £5.1bn deal secured in 2022. The previous round, negotiated with …

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Sky Sports keen to remain exclusive PL broadcaster despite Amazon interest

SBC News Sky Sports keen to remain exclusive PL broadcaster despite Amazon interest

Sky Sports is reportedly looking to buy four out of the five available rights packages for the Premier League that are currently up for tender.  With the current television deal for the English top-flight due to close by the 2024-25 season, the battle for domestic broadcasting rights further intensifies ahead of what is set to be a lucrative bidding process.  …

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12BET strengthens PL presence as Leeds United sponsor

SBC News 12BET strengthens PL presence as Leeds United sponsor

12BET has been revealed as the official betting partner in Asia for Leeds United. The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material. Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United …

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Premier League broadcasts rise to 270 but 3pm blackout remains

SBC News Premier League broadcasts rise to 270 but 3pm blackout remains

Live televised Premier League matches will jump from 200 to 270 per season under the terms of the new tender process for the next streaming rights deal between the Premier League and UK broadcasters. A key factor that was also outlined is the commitment to keep the 3pm blackout intact for Saturday afternoon kick-offs. The blackout restricts UK broadcasters from …

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William Woodhams, Fitzdares: “Reaching much further” in football sponsorships

SBC News William Woodhams, Fitzdares: “Reaching much further" in football sponsorships

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …

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Genius Sports introduces ‘revolutionising’ Premier League Data Zone

SBC News Genius Sports introduces ‘revolutionising’ Premier League Data Zone

Genius Sports has signed a partnership with Premier League Productions (PLP) to enhance live broadcasts for fans in over 185 countries. Using its ‘rich tracking data insights and data-driven augmentations’, Genius – which is the official tracking provider of Football DataCo – will now enable PLP broadcasts to feature a live Premier League Data Zone viewing mode. This will aim …

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