Tag Archives: Portugal

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

The International Betting Integrity Association (IBIA) and the Portuguese online betting and gambling association (APAJO) are working together in the defence of betting and sports integrity. The recently-signed Memorandum of Understanding also includes a focus on a safe and sustainable online sports betting environment. Khalid Ali, CEO of IBIA, lauded Portugal as an important market for IBIA members, and maintaining …

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

SRIJ, Portugal’s gambling inspectorate, seeks to become the first European regulator to establish a framework for the new casino game types of ‘Crash’ and ‘Loot’.  Last week, SRIJ – the Portuguese Gambling’s market supervisor under the authority of Portugal’s Tourism Board – launched a 30-day consultation for stakeholders to review its draft law governing the ‘X multiplier’ games of Crash …

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

Scientific Games Corporation has been selected as the exclusive instant games supplier to Portugal’s Santa Casa da Misericórdia de Lisboa (Santa Casa) on a three-year contract. Santa Casa is a charitable organisation, responsible for distributing all funds generated by Portugal’s national lottery and football pool products. The lottery is Europe’s fourth-largest instant game operator with the vertical producing about $1.9bn of its annual …

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

Betclic Group has optimised trading provisions across its US sports inventory by integrating the odds maker and customised trading solutions of Sports IQ. The pan-European betting group has agreed terms on a multi-year arrangement, which will see its sportsbook teams supported by Sports IQ’s automated trading suite, covering all major US sports events. Operating since 2018, Montreal-based Sports IQ is …