Tag Archives: Portugal

Football dominates Portugal’s 2021 betting upturn

Football dominates Portugal’s 2021 betting upturn

Online sports betting in Portugal outperformed its casino counterpart in the first six months of 2021 as bettors basked in the uninterrupted live sports calendar. As revealed in Portugal Betting Focus, the latest industry report from BtoBet (available to download here), 39.9% of players placed their bets exclusively on sports betting, while 26.2% opted to bet solely on online casinos. …

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Betano replaces NOS as principal sponsor of Sporting Lisbon

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

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Scientific Games wins instant games supplier contract for Santa Casa Portugal

Scientific Games Corporation has been selected as the exclusive instant games supplier to Portugal’s Santa Casa da Misericórdia de Lisboa (Santa Casa) on a three-year contract. Santa Casa is a charitable organisation, responsible for distributing all funds generated by Portugal’s national lottery and football pool products. The lottery is Europe’s fourth-largest instant game operator with the vertical producing about $1.9bn of its annual …

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Winning Post: The curious case of Portugal

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

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ESA Gaming: Banking on Portugal

ESA Gaming, developer of mobile games that enable cross-selling opportunities for sportsbooks, recently announced its market entry into Portugal following a deal with local operator Casino Portugal.  SBC sat down with Maria Luisa Malfasi (pictured below), Business Development Manager at ESA Gaming, to talk about the potential of the Portuguese market and the company’s future growth plans.     SBC: You recently …

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Betclic revamps US sports trading capacity with Sports IQ

Betclic Group has optimised trading provisions across its US sports inventory by integrating the odds maker and customised trading solutions of Sports IQ. The pan-European betting group has agreed terms on a multi-year arrangement, which will see its sportsbook teams supported by Sports IQ’s automated trading suite, covering all major US sports events. Operating since 2018, Montreal-based Sports IQ is …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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Betclic Portugal debuts tough-tackling ‘RASTRO’ film

Betclic Portugal has debuted its first feature short film ‘RASTRO’ depicting the story of an amateur footballer tackling the decrepit social and environmental conditions of Lisbon’s Setúbal district – the birthplace of world football icon Cristiano Ronaldo.  RASTRO forms part of Betclic Portugal’s wider ‘Futebol Bonito’ social responsibility project, in which the bookmaker will continue to raise funds for amateur …

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Diversified Entain rides out 2020 retail storms

Diversified Entain rides out 2020 retail storms

Entain plc has lauded its ability to maintain a strong trading momentum in Q4 2020, with its diversified portfolio being attributed as a key driver for growth.  Delivering its 20th consecutive quarter of growth, Entain has projected that full-year net gaming revenues (NGR) will grow by 27%. Closing 2020 trading on a high, the FTSE100 group delivered double-digit NGR growth …

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GVC eyes Portuguese top spot with Bet.pt takeover

GVC Holdings has confirmed that it will return to Portugal by acquiring online sportsbook Bet.pt for an undisclosed sum.  The FTSE100 betting group announced its latest acquisition as part of its Q3 2020 trading update, which saw GVC increase full-year EBITDA guidance to the £770-790 million range following a rapid recovery across all core regulated marketplaces. In its trading statement, …

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