Comtrade Gaming has extended its relationship with Romania’s Superbet, based around combining the operator’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) in both Romania and Poland. Having first migrated the Superbet sportsbook to the Comtrade platform three years ago, the new deal between the two companies runs until mid 2024. “It’s great to have Comtrade Gaming as a platform partner …
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BetCris has marked its first foray into the European online gambling marketplace by launching its online sportsbook within Poland. The South American operator becomes the 20th business (retail and online) to be granted a gambling licence by Poland’s Ministry of Finance. An expansion into Europe had long been touted by the South American operator, which was founded in Costa Rica …
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The board of STS Holdings has submitted a corporate prospectus to Poland’s Financial Conduct Authority disclosing plans to list the STS SA sportsbook business on the Warsaw Stock Exchange (WSE). Despite the submission, STS governance underlines that no final decision has been made on an IPO and the structure of any offer that will be provided to potential investors. As …
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Betclic Group has moved to refresh its brand image across Poland, launching its new TV advertising campaign ‘Zakładamy się od Zawsze’ (‘Betting since Forever’). The HD campaign co-produced by Warsaw advertising agencies 180HeartBeats and JUNG-v-MATT aims to showcase Betclic’s trusted credentials as one of Europe’s longest-serving online sportsbooks. Bartłomiej Płoskonka, country manager for Betclic Poland, detailed that the French betting …
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IMG Arena has acquired FlightScope Services, bolstering its data gathering, insights and analysis capacity for tennis and golf. Based in Gliwice, Poland, the FlightScope team is set to be fully incorporated within IMG Arena’s sports tech unit, which will be significantly expanded with 160 new employees as a result of the deal. The enlarged tech unit will be led by …
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Superbet has launched ‘The Magic Feeling of #SuperSport’ as its new lead advertising campaign within its home market of Romania. The campaign, developed by Bucharest creative marketing agency Rusu+Bortun, sees Superbet promote its full range of live betting markets covering Romania’s most popular sports. Adjusting to a period with no sports activity during the 2020 pandemic, Superbet – Romania’s biggest …
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Poland has the potential to become one of the most relevant markets in Europe, found the latest industry report from BtoBet, as the iGaming and sportsbook platform provider conducts an in-depth analysis into what has characterised the country’s recent growth. The ‘Poland Betting Focus‘ report provides detailed insights on: Betting psychographics Market characteristics The exponential growth of esports Legislative overview …
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GRAJ Legalnie, Poland’s sports betting trade association, has warned the government that the performance and tax earnings of licensed incumbents is being impacted by ‘grey zone operators’. Publishing its 2020 market report tracking the activities of Poland’s regulated sports betting incumbents, GRAJ has revealed that ‘grey zone activities account for several dozen percentage points from the licensed market’. The association …
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STS will deliver new innovations to its home market of Poland after becoming the exclusive operator of BetBooster, developed by sports data studio LVision. BetBooster is an automated sports insight feed designed to optimise customer engagement with betting markets, based on historical data of markets and AI analysis of player behaviours. Promoted as a widget across STS sportsbook portfolio (mobile …
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Sports betting service and content hub IMG Arena has added a multi-year extension to its live-streaming partnership with Poland’s premier football league, the Ekstraklasa. The global deal, which does not include Poland, will allow sports betting operators to benefit from a package of live footage from the league. Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: …
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