Tag Archives: PMU

PMU bets big on French football and rugby coverage

French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …

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PMU sets 6 challenges in search for innovative firms

French monopoly operator PMU is working hard to cultivate innovation and has launched a special initiative in order to facilitate the ambition. At Viva Technology, PMU is bringing together 50 startups that will have the opportunity to be a part of the 2020 strategy of the leading French betting and online gaming operator. PMU has launched the initiative at Viva Technology …

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PMU separates online & retail horse racing liquidity

At the request of the French Competition Authority (FCA), state owned horse racing operator Paris Mutuel Urbain (PMU) will separate its wagering liquidity between its retail and digital operations. PMU will move to split its wagering liquidity from 10 December, with the operator creating two separate pools for customer bets. CEO Alain Bernard announced the changes undertaken by PMU wagering services …

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PMU enters Brazil venture with Jockey Club Brasileiro

French race track operator Pari Mutuel Urbain (PMU) has entered the South American racing market by announcing a joint venture with Jockey Club Brasileiro (JCB). The venture will bring to life new subsidiary PMU Brasil. PMU governance stated that its partnership with JCB, would aim to modernise Brazil track racing. PMU management systems will be utilised to operate wagering and monitoring …

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PMU renews fixed odds partnership with Paddy Power

Paddy Power and PMU have announced a renewal of their partnership providing Sportsbetting in France. This partnership was first launched in 2010 and sees Paddy Power B2B provide risk management, event management and fixed odds pricing services to PMU. The partnership has proved highly successful. PMU accounted for 22% of the total online French Sportsbetting Market last year, with a …

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PMU terminates historic Green Jersey sponsorship

Cycling’s Tour de France management has confirmed that French sports betting operator Pari Mutuel Urbain (PMU) will not renew its sponsorship of the Tour’s Green Racing Jersey. The sports betting operator has been replaced by Czech car manufacturer Skoda. The announcement of its cancellation brings to an end a historic sponsorship of the Green Jersey by PMU which had sponsored …

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PMU elects Xavier Hurstel as Chief Executive & President

The Pari  Mutuel Urbain (PMU) management board have elected Xavier Hurstel as corporate President and Chief Executive. Hurstel replaces Philppe Germond who resigned from the position of Chief Executive last month to join European car rental operator Europcar. Hurstel has served a PMU Deputy Chief Executive since 2008, and had overseen various financial projects for the French horse racing operator. …

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