Tag Archives: PMU

French Renaissance: PMU reports first annual revenue increase since 2011

French betting operator Pari Mutuel Urbain (PMU) has announced that for the first time in five years its annual revenue has increased. Detailing its provisional operating revenue for the year of 2017, PMU reported a 2% rise on the previous year with revenue of €9.92 billion. A significant factor in the growth came from the group’s international racing division, which …

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PMU promotes Paul Cohen Scali to Director of Group Operations & Systems

France state-owned sports betting operator Paris Mutuel Urbain (PMU), continues the restructure of its retail betting network confirming the promotion of Paul Cohen Scali to the position of Director of Operations and Information Systems. A PMU operations veteran, Scali takes on the senior executive role having previously served as the operator’s Director of IT & Systems (2009-2017). An experienced IT engineer …

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First to Market…PMU launches ‘Cash-Out’ for French Market via NYX OpenBet partnership

Pari Mutuel Urbain (PMU) has become the first French-licensed operator to integrate and service a ‘Cash-Out’ functionality in partnership with NYX Gaming sports betting subsidiary OpenBet. The bookmaker has launched the service through its deeper integration of OpenBet provisions, which has seen the betting platform provider upgrade its software services for the French state-owned operator. PMU marketing has supported the …

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PMU France appoints Patrick Fontana as retail network lead

France state-owned sports betting operator Paris Mutuel Urbain (PMU) has confirmed the appointment of Patrick Fontana as its new Director of Commercial Properties. An experienced French business executive, Fontana will take over leadership and strategy of managing PMU’s network of +13,000 retail betting points across France. Furthermore, Fontana will be a key stakeholder of PMU retail projects, as the operator seeks …

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PMU expands PSG partnership into esports

Droit d'auteur: tomas1111 / 123RF Banque d'images

PMU and PSG have enjoyed a partnership which has now spanned over six years. The latest news is that it is to be extended into the Parisian club’s new esports arm.  PMU is one of the most established French betting companies and it recently launched its esports brand, PMU eSport. The aim of this is to be involved with the statistics …

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Demographic segmentation limited for customer analysis

Copyright: mimagephotography / 123RF Stock Photo

Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …

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OpenBet bolsters PMU sportsbook with SiteBuilder solution

It has been announced that OpenBet will provide its flexible SiteBuilder tool to Pari Mutuel Urbain (PMU), in a deal that will hand the French operator giant greater flexibility over its sportsbook front-end. Among the features of SiteBuilder is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such …

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PMU secures SMS text betting via Onionsack partnership

French state-owned betting operator Paris Mutuel Urbain (PMU) has confirmed an exclusive three-year partnership valued at €2 million with Irish SMS text betting services provider Onionsack (onionsack.eu). The partnership will see PMU become the first French operator to integrate a live betting functions via text/SMS messages. Waterford-based Onionsack has created a mobile platform which can interpret written bets placed by …

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PMU bets big on French football and rugby coverage

French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …

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PMU sets 6 challenges in search for innovative firms

French monopoly operator PMU is working hard to cultivate innovation and has launched a special initiative in order to facilitate the ambition. At Viva Technology, PMU is bringing together 50 startups that will have the opportunity to be a part of the 2020 strategy of the leading French betting and online gaming operator. PMU has launched the initiative at Viva Technology …

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