PlayOJO has launched ‘Madame OJO’, the new global advertising campaign of the fair-play online casino operator. The campaign has been developed by London advertising agency McCann Demand and sees PlayOJO debut Madame OJO, a ‘fabulous and larger than life character’ to help promote its online casino and bingo products. The launch of Madame OJO further sees the online casino adopt …
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The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …
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PlayOJO has strengthened its player monitoring capabilities via a partnership with Neccton, launching its Safe Mate solution. Safe Mate enables customers to track how much they have deposited, how much they have wagersed and how much time they have spent gamlbing on the site over a six month period. Developed in cooperation with behavioural scientists and psychologists, the tool will …
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Royalbet has become the latest online casino brand to integrate SkillOnNet’s licensing and compliance protocols to launch to players in regulated markets around the world. As a result, the new online casino has been able to offer over 3,000 slots and casino games to players in the UK, Sweden, Denmark and other jurisdictions across Europe that accept Malta-licensed brands. A …
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Fair play’ online casino PlayOJO has launched its new UK £10 million advertising campaign ‘Thumbs Up OJO’ across TV, radio and digital platforms. The campaign sees PlayOJO continue to promote its commitment towards ‘fair play’ and ‘fair treatment’ of players, operating as an online casino ‘with no wagering requirements whatsoever, no minimum or maximum withdrawals and where players receive money …
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Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …
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The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …
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Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …
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William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …
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Can an operator’s ability to remain as open and transparent as possible become a unique identifier within the online casino industry? Ohad Narkis, Co-Founder of Maple Marketing, has bet big on ‘player responsibility’ with the launch of new online casino PlayOJO. Will his gamble pay off? Launching a new online gambling property will always test the hardest of stomachs, as …
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