Tag Archives: playnow

BCLC PlayNow launches Canada’s first single-sports wagering markets

SBC News BCLC PlayNow launches Canada's first single-sports wagering markets

The British Columbia Lottery Corporation (BCLC) will begin offering single-event sports bets and bets on racing and fighting on its website, PlayNow.com, when Bill C-218 – the Safe and Regulated Sports Betting Act – comes into effect today. PlayNow.com players can now place a single wager on the outcome of a football game, such as Saturday’s meeting between the BC Lions and Ottawa Redblacks, or the …

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UI can hold the key to holding customers longer

SBC News UI can hold the key to holding customers longer

Mark Gibson, Business Development Director at mkodo, says that an effective user interface can make an operator stand out from the crowd. The online sportsbook market is a relatively mature one and, certainly, a competitive one. Market advantage for operators is hard-won and probably even harder to maintain with substantial pressure being placed on user-loyalty through the widespread use of …

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