Tag Archives: player engagement

Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications and a range of other …

iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …

Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

Enteractive has taken player engagement and personalisation ‘to the next level’ by launching new player-centric retention mobile service Engager, which will form part of its (Re)Activation Cloud suite. The Engager service, available in multiple languages, will combine the use of technology with ‘real human interaction’ to allow companies to ‘truly connect with players on their terms’. Enteractive believes that this …

A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …