Tag Archives: pinnacle

Minja Bolesnikov: “I think we are boring as an industry”

This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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Danske Spil calls for esports makeover with Pinnacle Solution

Pinnacle Solution, the B2B unit of low margin bookmaker Pinnacle Sports secures its biggest esports partnership to date, announcing Denmark’s state-owned lottery operator Danske Spil as a new client of its full suite esports wagering platform. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership will see Danske Spil integrate …

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ESI Digital – No Drama Please… Esports growth should be treated as business as usual 

Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly  postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …

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Adapting and evolving in the industry during COVID-19

Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …

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Pinnacle enhances esports data output with Abios

Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …

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Pinnacle lays out high ambitions for Swedish sportsbook return

Pinnacle has relaunched its low margin bookmaker services for the re-regulated Swedish online gambling marketplace, ending its two-year hiatus.     Coinciding with last weekend’s start of the delayed Allsvenskan Swedish football season (14 June), Pinnacle arrived with a “full array of markets”. Recognised as one of the industry’s oldest online sportsbooks (founded in 1998), Pinnacle had secured its Spelinspektionen sports betting …

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SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera

SBC Magazine

The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …

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SBC Digital Summit: Esports betting can complement traditional sports – Parimatch

The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it.  Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …

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Pinnacle backs FLASHPOINT CS:GO league

Online sportsbook Pinnacle has been revealed as the official betting operator for Counter-Strike: Global Offensive’s (CS:GO) newest competitive league, FLASHPOINT. The collaboration, a first for the competition, sees Pinnacle sponsor featured matches during pre-show activities and provide match odds for in-play betting. Paris Smith, CEO of Pinnacle, commented: “Pinnacle’s passion for esports over the last decade has driven us to …

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