Tag Archives: Pini Yakuel

Optimove launches free-to-use benchmark platform

Optimove - Patron, feminism; female customer care, protection, customer personalization, individual customer, CRM, social customer service, customer retention, customer relationship, care for employees, marketing niche segmentation concepts.

Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …

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Optimove acquires email-focused marketing brand DynamicMail

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

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12BET ups customer engagement dynamics with Optimove

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …

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