Tag Archives: Pini Yakuel

CRM marketing specialist Optimove has announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, as well as an expansion of its Customer Relationship Management (CRM) Marketing platform. The company has also announced the addition of Summit Partners Head of Europe, Han Sikkens, and Managing Director Steffan …

For the second year in a row, Optimove’s multichannel campaigns have been commended by Gartner after the former was named a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs.  This year also marks the fourth consecutive year that Optimove has been recognised in the Gartner Critical Capability report. The report uses 15 different criteria to score vendors across …

GVC Holdings will retain Optimove as lead software provider of its group-wide customer retention management (CRM) provisions for a further five-years. Expanding its existing agreement, GVC has moved to integrate Optimove’s ‘Relationship Marketing Hub’ to serve as the FTSE100 firm’s ‘group enterprise software’ across its expanded global igaming portfolio. GVC maintains Optimove’s CRM software as it undertakes a series of …

Expanding its ‘Marketing Hub’ provisions, Optimove a leading supplier of customer retention and campaign optimisation tools for mass-market enterprises, announced a raft of real-time functions customised for betting marketing teams.   Detailing initiatives to SBC audiences, Optimove CEO Pini Yakuel underlines the importance of betting operators building-up their real-time capacities, as marketing leadership can no longer think statically on customer engagement, facing …

Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …