December 23, 2020
BetMGM has been named the Official Betting Partner of the National Basketball Association’s (NBA) Philadelphia 76ers, shortly after the mobile casino and sportsbook app’s Pennsylvania debut. The recent agreement will see the firm launch a range of 76ers branded casino games, in addition to featuring across all of the team’s digital and social media platforms including the official 76ers app. …
Read More »November 8, 2018
Whilst European operators suffered a bad news October, everyone and everything appears to be upbeat stateside, as US gambling incumbents begin to strike out their first sports and marketing partnerships. Chris Murphy SBC America’s editor gives readers his stateside lowdown… _____________ October proved to be the busiest yet for US sport betting, with a flurry of new commercial relationships between industry …
Read More »October 31, 2018
Caesars Entertainment has unveiled the growth of its US sports sponsorship portfolio, confirming deals with the Philadelphia 76ers, New Jersey Devils and the Prudential Center. The landmark partnerships aims to make Caesars Entertainment’s new sportsbook a key feature in the matchday of both sports franchises, with the experience now available at two of its Atlantic City properties and The Caesars …
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