Tag Archives: PGA Tour

Low6 becomes the supplier of the Official PGA TOUR Free-To-Play Game

Low6 has been named as the official provider of the PGA Tour free-to-play game, which will be presented exclusively by PointsBet. 

Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet.  Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes.  Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …

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Betdaq announces free trading for Cheltenham 2021

Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …

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European Tour & PGA form ‘strategic alliance’ to maximise pro-golf value

Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …

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DraftKings CBO – Industry ‘only just scratched the surface’ of US sports betting

Ezra Kucharz, Chief Business Officer at DraftKings, believes there are still big things to come from the US market when it comes to sports betting and told audiences at the SBC Digital Summit North America that the industry can play a huge role in fan engagement for US sports while they are unable to allow spectators at games. “What is …

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Freddie Longe – IMG Arena will deliver fresh prospects for betting innovation

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

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PGA Tour tasks IMG Arena with delivering ‘innovative and safe’ betting content

IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG announces its first comprehensive data partnership with golf’s PGA Tour. Securing a multi-year partnership, IMG Arena becomes the lead distributor of PGA Tour (US + North American golf) data to sports’ media, news, betting and entertainment organisations worldwide. Further commercial provisions, see IMG Arena become the …

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Delegates give overwhelming support to Betting on Sports

Betting on Sports

More than 90% of visitors to last month’s biggest ever Betting on Sports conference rated its networking opportunities as either very good or excellent. This came from a survey made available to the 2,500 registered delegates for #bosweek, which also found considerable praise for the party locations, speaker lineup and conference app, as well as the presence of so many …

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Winning Post – CMA diagnoses unhealthy withdrawal symptoms

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

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Betting on Sports Week welcomes 250 expert speakers to Olympia London

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …

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