Tag Archives: Petra Blixt

Svenska Spel strengthens igaming management with Petra Blixt appointment

SBC News Svenska Spel strengthens igaming management with Petra Blixt appointment

Former-LeoVegas chief marketing officer Petra Blixt has been appointed as the new head of sales and marketing for Svenska Spel‘s igaming subsidiary, Svenska Spel Sport & Casino. Blixt, who will assume the new role on 20 January 2020, will oversee the development of the subsidiary’s digital marketing strategy and optimising the sales process, as part of the operator’s ongoing efforts to enhance its online …

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Rightlander signs on with LeoVegas and GVC

SBC News Rightlander signs on with LeoVegas and GVC

Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling measures. Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined …

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