Tag Archives: peter hutton

Facebook focuses on developing its ‘niche sports’ capacity

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Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …

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Facebook restructures sports division for critical 2019

Facebook

Entering 2019, social media giant Facebook has moved to restructure its global sports division, which will be led by former NBA executive Dan Reed as Vice President of Global Sports/Media Partnerships. Facebook has previously stated its intent on growing exclusive sports partnerships and content, as the social media platform has reached peak user saturation. Furthermore, Facebook leadership has previously outlined …

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La Liga aims to become India’s most popular football league with new Facebook partnership

La Liga has chosen to partner with Facebook, as Spain’s top flight football league seeks to significantly expand its profile within the Indian sub-continent. Beginning this weekend, La Liga will stream all season 2018/19 matches (total 380 matches) on Facebook’s social media platform, making its content available to audiences in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. …

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