Tag Archives: Peter Crouch

Harris Hagan: Legal Eye… Top tips for complying with the ASA’s “strong appeal” test

SBC News Harris Hagan: Legal Eye... Top tips for complying with the ASA’s “strong appeal” test

Gemma Boore of Harris Hagan explains the strong appeal test, considers the impact of recent rulings by the Advertising Standards Authority (“ASA”), and shares top tips for those that want to comply with the strong appeal test when advertising sports betting to UK customers. __________________________ Half-a-year has passed since the introduction of the “strong appeal” test for gambling advertisements, and …

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Santa omission leads to ASA ruling in Flutter’s favour on ex-footballer ads

ASA Sky Bet/Paddy power

The Advertising Standards Authority (ASA) has ruled in favour of Flutter Entertainment’s Paddy Power and Sky Bet sportsbook brands.  In both cases, two complainants argued that two separate adverts involving retired footballers – Peter Crouch with Paddy Power and Micah Richards with Sky Bet – had appeal to under-18 audiences. Reaching out to SBC, Felix Faulkner, Solicitor at Poppleston Allen, …

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Paddy Power lauds ‘high impact’ Superbrand Status 

SBC News Paddy Power lauds 'high impact' Superbrand Status 

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

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Paddy Power ready for football’s Xmas clash with “Where were you in 22…”

ASA Sky Bet/Paddy power

Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …

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Roses swapped for red cards in Peter Crouch’s latest Paddy Power ad

SBC News Roses swapped for red cards in Peter Crouch’s latest Paddy Power ad

Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens.  Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …

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Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’

SBC News Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’

Paddy Power has given adman Peter Crouch its ‘thoroughbred treatment’, as the bookmaker returns to the Cheltenham Festival.  Releasing its new advertising campaign, Paddy Power has reappointed Crouch as its Cheltenham Festival frontman – with the Irish operator putting the former England striker in tip-top shape to carry out his duties. Crouch is shown at home preparing for Cheltenham with …

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Crouchy soothes fans’ nerves in new Paddy Power ad

SBC News Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy Power has recast Peter Crouch to deliver its vital message that a ‘new normal means same old football’. Continuing to work alongside ‘Crouchy’, Paddy Power wishes to ease Premier League fans’ nerves ahead of a season of visible changes and adjustments away from the terraces. …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

SBC News Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Paddy Power kicks off summer sports calendar with Pro-Am tournament

SBC News Paddy Power kicks off summer sports calendar with Pro-Am tournament

To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …

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Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

SBC News Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …

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