Tag Archives: perform group

Perform and ICS to boost ‘Watch & Bet’ live streaming on bet365

Perform - Copyright: georgejmclittle / 123RF Stock Photo

Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams. The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service …

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Perform Group’s John Harlow: Reinventing the role of the second-screen for betting

Amazing - Copyright: wavebreakmediamicro / 123RF Stock Photo

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

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Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

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John Harlow – Perform Opta 3D: Why visualisation is a key dynamic for bookmakers

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

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Betsson ups user in-play dynamics with Perform’s ‘Opta 3D’ football visualisation

Updating the market, Stockholm-listed Betsson Group has become the first betting operator to integrate Perform Group’s new ‘Opta 3D’ football visualisation product. The new Opta 3D content vertical will be integrated across Betsson’s European sports betting portfolio, starting with Betsafe UK. Moving forward, Betsson customers will gain access to Opta’s ‘highly detailed and captivating live visualisations’ for the Premier League …

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Perform Group bolsters football performance dynamics acquiring Scout7

Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring. The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by …

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The SBC Awards provides the perfect Christmas party in London

Christmas - SBC Awards

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

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La Liga announces partnership with Perform Group to ‘enhance the delivery of competition data’

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …

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Betgenius promotion for #boscon2017 speaker Matt Stephenson

Stephenson - Betgenius

Matt Stephenson, a confirmed speaker at this month’s Betting on Sports conference (12-15 September), has secured a promotion to Managing Director at Betgenius. Formerly Business Development Director, Stephenson has replaced Jack Davison, who has become Chief Commercial Officer for Betgenius’ parent company, Genius Sports Group. Davison joined in 2012 and will now oversee commercial strategy across the Group. Having spent …

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Betting on Data track explores the implications of artificial intelligence at #boscon2017

Betting on data

The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September). Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from …

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