Tag Archives: pdc

PDC & Prostate Cancer UK reflect on BIG 180 campaign at ‘iconic’ World Champs

SBC News PDC & Prostate Cancer UK reflect on BIG 180 campaign at 'iconic' World Champs

The Professional Darts Corporation (PDC), along with the CEOs of Prostate Cancer UK, have responded to the success of THE BIG 180 campaign at the World Championships. Launched in partnership with Flutter Entertainment-owned Irish bookmaker Paddy Power, the campaign sought to raise money for awareness of Prostate Cancer UK’s charitable operations. The BIG 180 saw Paddy Power pledge to donate …

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Kambi reports records all round during World Darts Championship final

SBC News Kambi reports records all round during World Darts Championship final

Betting activity during the World Darts Championship final between Luke ‘The Nuke’ Littler and ‘Cool Hand Luke’ Humphries broke records for Kambi group.  The operator revealed that activity was up 45% compared with the 2023 final between Van Gerwen and Smith – making it the most gambled-on darts event in Kambi’s history following 16-year-old Luke Littler’s outstanding debut.  Simon Noy, …

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BetMGM named title sponsor of Premier League Darts

SBC News BetMGM named title sponsor of Premier League Darts

The PDC has announced that online sportsbook BetMGM is this year’s title sponsor for the Darts Premier League, taking over from Cazoo. The three-month event, now branded the BetMGM Premier League, will be held from February to May as eight players compete for £1m in prize money across 17 nights in various European cities. PDC Chief Executive, Matt Porter, commented: …

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Paddy Power donates £1m to Prostate Cancer UK after most-viewed darts final

SBC News Paddy Power donates £1m to Prostate Cancer UK after most-viewed darts final

After Paddy Power pledged £1,000 to Prostate Cancer UK for every 180 thrown at the 2024 PDC World Darts Championships, the operator has revealed its final donation.  Although a total of 914 180s were hit, the Irish bookmaker is generously rounding the figure up to whopping £1m. Prostate Cancer UK CEO, Laura Kerby, commented: “A massive thanks to Paddy Power …

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bet365 hits the treble in renewing US Darts Masters title sponsorship

SBC News bet365 hits the treble in renewing US Darts Masters title sponsorship

bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …

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Paddy Power revealed as sponsor of PDC World Darts Championship

SBC News Paddy Power revealed as sponsor of PDC World Darts Championship

Paddy Power has officially announced its sponsorship of the PDC World Darts Championship. Ally Pally returns on 15 December, and runs through to the final on 3 January 2024, with the Irish bookmaker as its title partner. To launch the partnership, the gambling company launched a humorous video on twitter with top players; Gerwyn Price, Peter Wright, Michael Van Gerwen, …

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UK sports postpones weekend fixtures to pay tribute to Elizabeth II

SBC News UK sports postpones weekend fixtures to pay tribute to Elizabeth II

Following yesterday’s passing of Her Majesty Queen Elizabeth II, sporting organisations across the country continue to pay their respects by postponing their weekend fixtures. DCMS has advised that it is for individual sporting bodies to decide whether to maintain fixtures as the government will impose no obligation to cancel sport events scheduled to take place this weekend. The only requirement …

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Betfred extends PDC sponsorship following £35k charity donation

SBC News Betfred extends PDC sponsorship following £35k charity donation

Betfred has announced a three-year partnership extension with the Professional Darts Corporation (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred World Matchplay has been a brilliant …

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Interwetten sponsors PDC events in Germany and Austria

SBC News Interwetten sponsors PDC events in Germany and Austria

Interwetten has announced a partnership with the Professional Darts Corporation (PDC) as it becomes the new main sponsor of all European Tour events staged in Germany and Austria. The organisation has stated that there are ‘innovative activation possibilities’ for the sports betting platform at PDC Europe events, as darts becomes increasingly relevant in target markets. Stefan Sulzbacher, CEO at Interwetten, …

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