Tag Archives: PDC World Darts

‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth


Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications.  While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …

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William Hill reacts to World Darts Championship success

Before the World Darts Championships kicked off in December, we caught up with Tony Kenny to chat about William Hill and their plans for sponsoring the show-piece event. Fast forward a few weeks and with the darting hysteria dying just a little, SBC spoke with him again to find out how it all went. ______________________ SBC: Tony, William Hill must be …

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William Hill expects record breaking PDC World Darts Championship

William Hill, the new sponsors of the PDC World Darts Championship, are expecting to take a record breaking £10 million in bets during the course of the Christmas darts extravaganza. The bookmaker has installed sixteen-time champion Phil Taylor as their 2/1 favourite to win this year’s tournament. ‘The Power’ last won the trophy in 2013 and has been very well …

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